desktop design
desktop design
brand design
brand design
UX research
UX research
Juni 2024
Enhanced Booking Experience for
The Rooms Hotels
Enhanced Booking Experience for
The Rooms Hotels
Designed a user-centered and visually captivating website for The Rooms Hotels from the ground up. This project focused on creating a seamless booking journey that drives engagement and enhances the overall user experience.
Designed a user-centered and visually captivating website for The Rooms Hotels from the ground up. This project focused on creating a seamless booking journey that drives engagement and enhances the overall user experience.
Goal
Create a user-centered and visually engaging website for The Rooms Hotels to establish their digital presence, streamline the booking process, and encourage direct bookings over third-party platforms.
My role
Led the end-to-end UX design process, including user research, ideation, wireframing, and prototyping. Developed a cohesive and intuitive design that aligns with the brand identity and ensures a seamless booking experience.
Figma
Miro
My process
My process
Research
Research
Research
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Prototyping
Prototyping
Prototyping
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Design
Design
Design
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Testing
Testing
Testing
Understanding the problem
Usability testing revealed challenges in finding the “Book a Room” option and missing key details about rooms. Users felt uncertain about their booking choices.
Understanding the problem
Usability testing revealed challenges in finding the “Book a Room” option and missing key details about rooms. Users felt uncertain about their booking choices.
Research methods
I conducted 6 usability tests to identify pain points, complemented by competitive analysis to benchmark best practices in hotel booking experiences.
Research methods
I conducted 6 usability tests to identify pain points, complemented by competitive analysis to benchmark best practices in hotel booking experiences.
What users wanted
What users wanted
“ I'm happy to see an overview of the room with details like amenities and pricing, plus a photo of the room included “
“ I'm happy to see an overview of the room with
details like amenities and pricing, plus a photo of
the room included “
What users struggled with
What users struggled with
“ I wish I had all the room options on one page to compare the prices and specifications. “
“ I wish I had all the room options on one page to
compare the prices and specifications. “
Market insights
Competitive research highlighted best practices like seamless flows, responsive design, and clear pricing breakdowns—which were often missing from current platforms.
Market insights
Competitive research highlighted best practices like seamless flows, responsive design, and clear pricing breakdowns—which were often missing from current platforms.
Key Fixes
A clear “Book a Room” CTA for seamless access.
Enhanced room details (pricing, amenities, images) in one view.
Simplified navigation with a focus on user needs, reducing confusion.
Key Fixes
A clear “Book a Room” CTA for seamless access.
Enhanced room details (pricing, amenities, images) in one view.
Simplified navigation with a focus on user needs, reducing confusion.
Impact
By addressing usability challenges and streamlining the booking process, this redesign proposal aligns with industry benchmarks for hotel website performance:
Improved User Flow → Hotel websites typically rank in the 76th percentile for user experience (SUPR-Q), but leading brands like Hyatt achieve scores as high as 93% for usability. This redesign applies similar UX principles to improve navigation and clarity.
Increased Direct Bookings → The average hotel website conversion rate is 1-3%, meaning even small design improvements can lead to significant revenue increases. This optimized booking flow reduces friction and encourages direct bookings.
Better User Engagement → Research shows that personalized and visually engaging content increases time spent on a page and reduces bounce rates. The improved room overviews and interactive design elements help users find relevant information faster.
Impact
By addressing usability challenges and streamlining the booking process, this redesign proposal aligns with industry benchmarks for hotel website performance:
Improved User Flow → Hotel websites typically rank in the 76th percentile for user experience (SUPR-Q), but leading brands like Hyatt achieve scores as high as 93% for usability. This redesign applies similar UX principles to improve navigation and clarity.
Increased Direct Bookings → The average hotel website conversion rate is 1-3%, meaning even small design improvements can lead to significant revenue increases. This optimized booking flow reduces friction and encourages direct bookings.
Better User Engagement → Research shows that personalized and visually engaging content increases time spent on a page and reduces bounce rates. The improved room overviews and interactive design elements help users find relevant information faster.
Impact
By addressing usability challenges and streamlining the booking process, this redesign proposal aligns with industry benchmarks for hotel website performance:
Improved User Flow → Hotel websites typically rank in the 76th percentile for user experience (SUPR-Q), but leading brands like Hyatt achieve scores as high as 93% for usability. This redesign applies similar UX principles to improve navigation and clarity.
Increased Direct Bookings → The average hotel website conversion rate is 1-3%, meaning even small design improvements can lead to significant revenue increases. This optimized booking flow reduces friction and encourages direct bookings.
Better User Engagement → Research shows that personalized and visually engaging content increases time spent on a page and reduces bounce rates. The improved room overviews and interactive design elements help users find relevant information faster.
The design
The goal was to create a streamlined and intuitive interface while preserving the hotel's inviting and playful character. This balance was achieved through organic, dynamic shapes paired with a harmonized color palette.
Deep greens and navy blues bring a sense of sophistication, while soft yellows and pinks add warmth and playfulness. These colors weren’t chosen randomly: they were inspired by the hotel’s interior, ensuring a seamless digital-to-physical experience. This approach makes the interface feel like a natural extension of the guest experience: welcoming, cohesive, and reflective of what awaits upon arrival.
The design
The goal was to create a streamlined and intuitive interface while preserving the hotel's inviting and playful character. This balance was achieved through organic, dynamic shapes paired with a harmonized color palette.
Deep greens and navy blues bring a sense of sophistication, while soft yellows and pinks add warmth and playfulness. These colors weren’t chosen randomly: they were inspired by the hotel’s interior, ensuring a seamless digital-to-physical experience. This approach makes the interface feel like a natural extension of the guest experience: welcoming, cohesive, and reflective of what awaits upon arrival.
The design
The goal was to create a streamlined and intuitive interface while preserving the hotel's inviting and playful character. This balance was achieved through organic, dynamic shapes paired with a harmonized color palette.
Deep greens and navy blues bring a sense of sophistication, while soft yellows and pinks add warmth and playfulness. These colors weren’t chosen randomly: they were inspired by the hotel’s interior, ensuring a seamless digital-to-physical experience. This approach makes the interface feel like a natural extension of the guest experience: welcoming, cohesive, and reflective of what awaits upon arrival.
Why it matters
This design transforms the online booking experience into a seamless, engaging journey that reflects The Rooms Hotels’ playful yet elegant brand. By simplifying navigation, enhancing room overviews, and prioritizing direct bookings, the design reduces reliance on third-party platforms while strengthening the hotel’s connection with its guests.
More than just a functional upgrade, this proposal ensures that the digital experience mirrors the hotel’s inviting atmosphere, offering a cohesive and memorable journey from browsing to booking.
Why it matters
This design transforms the online booking experience into a seamless, engaging journey that reflects The Rooms Hotels’ playful yet elegant brand. By simplifying navigation, enhancing room overviews, and prioritizing direct bookings, the design reduces reliance on third-party platforms while strengthening the hotel’s connection with its guests.
More than just a functional upgrade, this proposal ensures that the digital experience mirrors the hotel’s inviting atmosphere, offering a cohesive and memorable journey from browsing to booking.
Why it matters
This design transforms the online booking experience into a seamless, engaging journey that reflects The Rooms Hotels’ playful yet elegant brand. By simplifying navigation, enhancing room overviews, and prioritizing direct bookings, the design reduces reliance on third-party platforms while strengthening the hotel’s connection with its guests.
More than just a functional upgrade, this proposal ensures that the digital experience mirrors the hotel’s inviting atmosphere, offering a cohesive and memorable journey from browsing to booking.
What I learned
This project reinforced the importance of balancing playful aesthetics with clear and intuitive usability. Designing a booking flow showed how small details, like pricing visibility and direct CTAs, impact user confidence and decision-making. Competitive analysis and usability testing revealed key gaps that competitors hadn’t fully addressed, highlighting the value of research-driven design.
Moving forward
I want to refine how progressive disclosure, trust signals, and personalization can further streamline the booking process. Strengthening iterative testing methods will ensure user feedback shapes every stage of design. This project also deepened my interest in conversion-focused UX, particularly how design choices influence direct bookings and engagement
What I learned
This project reinforced the importance of balancing playful aesthetics with clear and intuitive usability. Designing a booking flow showed how small details, like pricing visibility and direct CTAs, impact user confidence and decision-making. Competitive analysis and usability testing revealed key gaps that competitors hadn’t fully addressed, highlighting the value of research-driven design.
Moving forward
I want to refine how progressive disclosure, trust signals, and personalization can further streamline the booking process. Strengthening iterative testing methods will ensure user feedback shapes every stage of design. This project also deepened my interest in conversion-focused UX, particularly how design choices influence direct bookings and engagement
What I learned
This project reinforced the importance of balancing playful aesthetics with clear and intuitive usability. Designing a booking flow showed how small details, like pricing visibility and direct CTAs, impact user confidence and decision-making. Competitive analysis and usability testing revealed key gaps that competitors hadn’t fully addressed, highlighting the value of research-driven design.
Moving forward
I want to refine how progressive disclosure, trust signals, and personalization can further streamline the booking process. Strengthening iterative testing methods will ensure user feedback shapes every stage of design. This project also deepened my interest in conversion-focused UX, particularly how design choices influence direct bookings and engagement